Reimagining Grocery Shopping with AI: Zepto’s Conversational Agent 

A seamless, human-first AI shopping assistant designed to help users reorder essentials, discover new products, and finish their grocery runs with ease.

Tools used: Figma, Canva, Fig jam, Notion

Goals: Improve task flow for users shopping under time pressure.

Grocery shopping felt repetitive. Even loyal users had to scroll, search, and remember every time. Zepto was fast, but not helpful. It needed a smarter way to assist, one that felt more human and less like starting from scratch.

✅Friction comes from repetitive actions


✅ Shopping is goal-based (e.g., "Dinner prep", "Weekly restock")


✅ Users prefer proactive help over too many choices

Once I tested the first version, I noticed small things that needed work, users missed the AI prompt or didn’t know where to click. 

Made the AI prompt more visible, right at the top


Used warmer, more conversational language


Cleaned up the flow to remove unnecessary steps

Designing for conversations requires empathy, every word matters.


Predictive UX isn’t about showing more, but showing what matters.


Users love when the app feels like it knows them.

Increase Order Speed: Reduce the time taken to place an order by 30-40%.

Boost Daily Conversions: Improve conversion rates by approximately 25%

Enhance User Retention: Increase retention through personalized experiences.

Reduce Cognitive Load: Simplify the ordering process, making it more intuitive.

Designing a Conversational AI Agent for Zepto: From Friction to Flow in Grocery Ordering

zepto

At Blackbox, I lead creative strategy across fashion, print-on-demand, and podcast verticals. I oversee branding, social media design, product shoots, and campaign direction. I’ve directed 20+ client projects, built a catalog of 150+ designs, and led a team of designers and editors. My work has helped scale audience reach, grow engagement, and position Blackbox as a standout Gen Z-focused brand.

I founded ByTheYouth, a Gen Z-led creative agency specializing in social media marketing, design, and brand strategy. We've worked with 30+ clients globally across fashion, finance, real estate and tech. I lead creative direction, client strategy, and team operations, driving results through impactful visuals, storytelling, and digital experiences. Our mission: help brands stay bold, fresh, and culturally relevant.

We partnered with Mehak for a product launch and were blown away by her UI/UX design and branded content. Every piece was polished, purposeful, and on-point. She’s a creative powerhouse.

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Mehak redesigned our entire product experience from scratch. Her understanding of user behavior and sleek, conversion-driven UI/UX elevated our app's retention rate by 40%. She's not just a designer, she's a strategic thinker

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Mehak led the redesign of our e-commerce website and gave our platform a bold new identity. From wireframes to final UI, her work was smooth, strategic, and visually stunning. She even helped us revamp our brand visuals for social, traffic and conversions both shot up

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Mehak Fathima